i-melon trader Ltd. i-melon trader Ltd. is a company that is spearheading the evolution of an internet trading industry that was founded out of frustration with the opaque and inefficient worldwide melon marketplaces. Poor prices and unethical market tactics reduce melon margins, putting growers out of business. The theory of i-melon trader is that it is better to develop the world's sustainable resources by paying fair prices to the people who are the biggest risk takers in the supply chain, and then shorten the supply chain by letting purchasers to deal directly with the source of the product. By promoting the establishment of "sustainable product and fair price" businesses, i-melon trader promotes additional suppliers to support a growing trading system. a growing trading system. Product bought from the system will qualify the buyer to use the "Sustainable product and fair price" logo.